Some key steps to integrate new tech (also as per ChatGPT) are: 1. Identify areas for improvement: Review your existing marketing processes to determine which tech solutions will help you maximize your strengths. Start small and scale gradually. 2. Invest in the right tools: Ensure the technology you choose integrates seamlessly with your existing systems, including a CRM, scheduling, and email marketing. 3. Train your team: New tech is only effective if your team is trained to use it efficiently. Invest in onboarding and ongoing training. 4. Track and optimize: Use analytics tools to track how well new technology is working. Continuously refine your strategies based on data. Technology should always aim to enhance the customer experience and help you scale your business without sacrificing the personal touch that makes your company stand out. Whether it’s through automation or providing new services, the right tech will help you deliver better results for your clients. Oh, and by the way, my hard-boiled eggs were easy to peel. Thanks for the tip, AI. Use tech to enhance your business AI will never be able to offer true wisdom that comes from the human experience, but it can make you more efficient and possibly more effective. Howard Partridge started his cleaning business from the trunk of his car nearly 40 years ago and built it up to over $4 million per year. For two decades, Partridge has coached cleaning and restoration companies, teaching them to have phenomenal success. He is the exclusive small business coach for Ziglar Inc., the world’s first Ziglar Legacy Trainer, the founding mem-ber of the John Maxwell Coaching Team, a DISC Certified Trainer, a ONE THING Certified Trainer, a Certified StoryBrand Guide, and No. 1 bestselling author of 13 books, including his latest: How To Build a Phenomenal Dream Team. Your pathway to Your Career Success starts with ISSA Education, Training and Certification Front Training Career Building Education Enhanced Expertise Basic Certified Cleaning Technician (CCT) No prerequisites Advanced Certified Cleaning Technician (CCT) Prerequisite: Basic Certified Cleaning Technician Expert Certified Cleaning Technician (CCT) Prerequisite: Basic & Advanced Certified Cleaning Technician Certified Custodial Supervisor (CCS) Prerequisite: Basic & Advanced Certified Certified Professional Trainer (CPT) No prerequisites Accredited Auditing Professional (AAP) No prerequisites Certified Workloading Specialist (CWS) No prerequisites Learn more at about.issa.com/educational-pathway For questions or to learn more contact an ISSA Education Advisor at cmi@issa.com. FREE INFO: Reader Service 256 at Cleanfax.com/freeinfo FALL 2025 cleanfax.com | 37
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