“Overcoming this required patience and intentional leadership,” Offir said. “We placed a strong emphasis on maintaining open communication channels across all levels of the organization, especially with department heads. We were transparent about the ‘why’ behind the changes—continually reinforcing the company’s vision, goals, and purpose so that everyone understood how their role contributed to the bigger picture.” Photo provided by 911 Restoration. One key takeaway for Offir is that you can never over-communicate 911 Restoration Founder Idan Shpizear and CEO Miri Offir welcome during times of transition. attendees to its National Franchise Convention. “By creating space for honest dialogue, addressing concerns early, and staying connected as a team, we were able to turn initial resistance into shared ownership, “Listen to your people, encourage collaboration, and ensure and that made all the difference,” Offir explained. that their voices are truly heard,” Offir said. “Often, some of In that light, 911 Restoration hosted new franchise the best ideas come directly from team members who are training in July for five new franchisees, reflecting its closest to the work.” continued commitment to proper onboarding and support. Moreover, Offir encourages professionals to give their teams autonomy in making decisions within their roles and responsibilities. “It builds trust, ownership, and confidence,” Foundation for success she explained. “At the same time, always connect them back This year, 911 Restoration was named Forbes’ Best Water to the bigger picture—the company vision and goals. Help Damage Restoration Company and listed in CNN’s them understand how their individual contributions fit in Underscored Top Mold Remediation Services as Best for and how they can continue to develop and grow within the Quick Response Times. Additionally, Entrepreneur Magazine organization.” ranked 911 Restoration among its 2025 Fastest Growing Ultimately, when people feel valued, heard, and connected Franchises and Top Franchises Under $150,000. to a larger purpose, they’re more engaged and motivated. Offir believes these successes derive from the company’s “That’s how you build and sustain a thriving workforce,” core focus of putting people first. Offir said. While innovation is critical, flexibility and adaptability are also non-negotiable in today’s landscape. “The market is constantly evolving, and staying ahead means we must Building a stronger business research, adapt, and innovate continuously—never settling One of the most significant challenges 911 Restoration for good enough,” Offir said. “The ability to pivot and adjust faced this past year was navigating major structural, quickly in response to market shifts has been vital to our organizational, and system changes that the company sustained growth.” implemented to better align with evolving market conditions Lastly, building a sales-and marketing-driven culture and support its long-term growth goals. For example, across the organization ensures 911 Restoration stays internally, Restoration 911 focused on greater efficiency by growth-focused and results-oriented. implementing automation and custom artificial intelligence “No matter how great your service or product is, it must tools created by its developers—resulting in increased be communicated effectively and reach the right audience,” efficiency, ease of collaboration, greater communication, Offir said. “When people, innovation, flexibility, and strong and stronger franchisee support. sales and marketing work in harmony, it creates a powerful On the marketing side, the restoration company is formula for long-term success.” launching a new national website, which introduces more types of campaign services for its branches to support their growth and revenue objectives. Restoration 911 also implemented new automations to enhance SEO performance, which have already begun to drive more leads. BONUS VIDEO CONTENT While these changes were necessary and strategic, the cleanfax.com/911 biggest hurdle was ensuring team-wide receptiveness and avoiding uncertainty or trepidation. FALL 2025 cleanfax.com | 13
Cleanfax Cleanfax Fall Edition: Page 13
