Cleanfax, MayJune 2018
H ow much do you think a customer wants to read when scanning for consumer services In most cases consumers make marketing decisions in a matter of seconds often without reading a single word To effectively reach consumers we must clearly state in a visual way that we provide the solution they need and the level of service they want Todays digital marketing cries out for good photos to help make this possible As they say A picture is worth a thousand words In our current digital age it costs almost nothing to add clear sharp photos to a printed piece website or digital ad Photos can make or break the success of marketing projects You are wasting a huge portion of your marketing potential if you do not use good photos Creating powerful effective and message filled photographs is one of the easiest marketing projects any company owner can take on Everyone carries a high quality camera with them 24 7 Imagine turning this cell phone camera into a marketing tool for your business Just a handful of strategic photographs can encapsulate the entire marketing message you want to convey Strategic purpose Every photograph used should have a specific reason for its placement in the marketing project Knowing On the day of the shoot be sure your equipment and work vehicle are sparkling clean why photographs are needed will help you create better pictures All photos should help you achieve one or more of the following three strategic purposes Clarify that you can meet consumers needs Use photographs to show that your company actually provides the particular services they are looking for Demonstrate the level of service provided The quality of the environment you work in is the indicator consumers use to determine the level of service you provide For example the home used in the photographs should be slightly nicer than the house of your target consumer Nicer homes indicate a higher level of service Keep the customers interest attention Consumers want to know who is coming out to their homes so showing photos of your technicians will grab their interest Clear sharp MAY JUN 2018 cleanfax com 15 Clear sharp and professional looking pictures hold a customers attention
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