Cleanfax, MayJune 2018
and professional looking pictures hold a customers attention High impact photos Branded company pictures have far more impact than purchased stock photos The following is a list of high impact action shots you can effectively use 1 Your branded service vehicle parked outside a target clients home 2 You or your technicians greeting a customer at the door 3 A conversation with a customer during a pre inspection 4 Your company collecting payment and leaving the invoice 5 A head and shoulders shot of you or your technician in uniform smiling and looking the way the customers will see you when you arrive at the door 6 Shots of your company performing each service offered 7 Demonstrations of steps of the processes performed such as measuring prevacuuming preconditioning using various cleaning tools cleaning wand stair tool and power tool applying protector placing plastic tabs under furniture legs grooming etc 8 Services being performed in different rooms 16 CLEANFAX MAY JUN 2018 Arrange a photo shoot The easiest way to capture these photos is to arrange a photo shoot Find a friend relative or good customer who lives in a house that would represent your target market well Ask them if they would allow you to take photos in their home for marketing your services I suggest that you offer to clean their carpet for free in exchange If appropriate ask if the homeowner would be willing to pose as your customer otherwise find a friend to act out that role You will also need a person to actually take the pictures Prior to the day of the shoot assemble a list of the photos you want to take Share this list with the homeowner so they know what to expect On the day of the shoot be sure your equipment and work vehicle are sparkling clean and that you and your techs have fresh uniforms If you are prepared and organized the photo shoot should last about two hours The secret is to take lots of photos Shoot from many angles and include the surrounding room At the end of the photo shoot review the list of pictures you wanted to take and carefully check that the photos turned out the way you wanted Generously thank all of the people who helped you I suggest that you arrange a separate day to clean the carpet for the homeowner
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