Cleanfax, July 2015
A member of KÄRCHER North America www prochem com CLEANFAX COM JULY 2015 Cleanfax 23 first time customer Are first time customers loyal No They are just trying you out Assuming they are happy with the work you did the value your level of courtesy etc they might come back to you when they are next in the market for your services or they might forget you altogether unless you do something more than just staring at the phone waiting for them to call Step two Customer conversion If you answer an inquiry call well by answering the prospects questions and give them the confidence that they will be satisfied with your work quality convenience and price you will convert that person from prospect to first time customer So you do the work get paid and chalk that one up in the loyal customer list right Wrong Some of those first time buyers will come back for more of your services if they are satisfied and remain in the marketplace but only if they remember you Step three Bringing them back Before they become a loyal customer they have to buy from you again and again and again First they become a returning customer then a frequent customer and then a loyal customer That only happens if your business continues to deliver on its quality service and value proposition Then a relationship with the client is made and solidified If you start marketing to those first time customers immediately after the first sale and continue marketing to them on a regular basis there is a much higher probability they will remember you the next time they are in need of your services A few possible marketing actions you could take are Thank you cards FREE INFO Reader Service 201 or Cleanfax com freeinfo Find us on Facebook Prochem Videos on Kärcher Group The 1 Best Selling Truckmount The Legend GT is the perfect unit for water restoration work or commercial jobs Reliable Kohler 23HP Engine Simplified Design for No Hassle Operation Improved Access and Easy to Remove Hoods for Easy Maintenance Last Step Chemical Injection Ensures Long Life of Water Pump and Heat Exchange System Optional 60 Gallon Belly Water Tank Saves Valuable Space
You must have JavaScript enabled to view digital editions.
