Cleanfax, January/February 2019

22 CLEANFAX JAN FEB 2019 part time and one full time employee in addition to McGuire and has posted steady growth Over the last two years the company has grown by nearly 20 percent and continues an upward trajectory Learning to grow Optimum Cleanings service offerings are growing too The company offers carpet upholstery tile and grout laminated floors hardwood and dryer vent cleaning as well as area rug cleaning and carpet dying both of which Optimum Cleaning is working to expand this year McGuire emphasizes the need for companies especially those just starting up He says Newer people in this industry should remember its called a cleaning business They should be focused most on those two words Cleaning and business not new gadgets When it comes to the cleaning side of the business McGuire says Companies should be focused on cleaning as in education learning how to do different types of cleaning the correct way Im not knocking new equipment or upgrading equipment Im just saying learn how to clean with what you have and when you can do better buy better equipment New equipment shouldnt put you out of business it should take you to the next level McGuire also points to the fellowship that exists in the carpet cleaning community as a key to his success and that is available to others in the industry Find a good mentor Do some ride alongs with existing companies Become IICRC certified he says I sought out some of the best instructors in the industry and learned from them which isnt over Doug Heiferman Chris Howell Scott Warrington Dennis Klager and more to name a few As to the business side McGuire says Its important to focus on the marketing and everything you need to know to run your business McGuire confesses that the marketing side of business has presented its challenges and seen changes at his company In the beginning the company focused on getting its foot in the door by doing Amazon Home Services Thumbtack and Home Advisor listings as well as establishing a presence on social media I went as far as I felt I could go as the chief marketer of the business so now I have hired a marketing company to take us to the next level McGuire says Though he still runs a company YouTube channel that has helped drive customers to him Things will only get better for this up and coming business Expect to hear more about McGuire and Optimum Cleaning as they continue down this successful path