Cleanfax, January/February 2019

18 CLEANFAX JAN FEB 2019 I understood carpet and the science of cleaning but these guys didnt sit around talking about presprays and wands it was business strategy Arkon says I know a lot of people come into the cleaning industry through family businesses or starting as a technician somewhere But for me this was a decision based on growth potential and creating financial stability for myself and my family Zerorez was a perfect match A model business Only four years after its establishment Zerorez of Tucson is a shining example of success in the carpet cleaning industry With seven truckmounts and 11 technicians it caters heavily to the residential market with carpet tile and stone rug and upholstery cleaning services The company has witnessed near staggering growth Its first year in business it produced 500000 in revenue and revenue grew to 865000 and 105 million in its second and third years respectively And revenue in 2018 came to 14 million How does Arkon account for such financial success First he loves the marketing side of the business and focuses much of his attention on it I get to be creative when writing ads and choosing how where when to put my company in front of potential customers Then turn around and be analytical by tracking the results and seeing what makes the phone ring most efficiently Arkon says his marketing plan focuses on radio and digital marketing for attracting new customers and a strong email and direct calling campaign for retaining existing customers Another reason for the companys financial success is the acumen of Arkons two partners Ben Hulme and Casey Ashdown They are excellent with planning budgeting and holding everyone accountable to staying within the budget We were able to hit break even within 9 months due to our commitment to living the budget Arkon says The quick growth of Zerorez Tucson has been difficult to juggle at times Arkon admits My biggest personal challenge has been balancing a quickly growing business and a busy family life Im married with four teenage boys My wife is basically a saint She has been amazingly supportive on this journey Sustainable growth Arkon feels confident in the decisions that have brought Zerorez Tucson to this point Weve done a lot of things right Working within a franchise system helps eliminate a lot of those early mistakes that cost you a lot of time and money he says adding But there were a few employees I would like to go back and unhire The company will continue its profitable growth thats its business plan according to Arkon We have a great team and I feel I have the ability to lead the company to a certain size but the next level will need to come from hiring people that are better and smarter than me He adds Ill continue to help with strategy while trying to stay out of their way For those looking to join and thrive in the industry Arkon recommends focusing on the company message Have a unique message or service something that makes you really different This industry has a lot of people saying the same thing he says Honestly I would recommend looking at a Zerorez franchise if fast growth within your market is a top goal Arkon also points to the wealth of aid that can be found in other industry members and offers his thanks to all those who have helped and guided him along the way Arkon says in closing Ive been impressed by the people within this industry and their willingness and eagerness to teach and share I love the connections and relationships Ive been able to build