Cleanfax, December 2015

CLEANFAX COM DECEMBER 2015 Cleanfax 11 I see this all the time Someone has just spent thousands of dollars to get a website created If it was created by a talented graphic designer it may well be a thing of beauty he explains But theres no phone number above the fold Theres no call to action Target cities arent mentioned Customer benefits are hidden in long paragraphs that will never be read The site may be expensive but at the same time worthless Besides that cleaning and restoration companies dont add to their website appropriate photos and videos And when they do they are so large it takes time to load for which the search engines punish you Arndts recommends creating and optimizing each page specifically for the service offered and the city serviced Add quality content and keep it fresh by updating it regularly Sonny Ahuja with SonnyAhuja com adds companies be mobile optimized to remain competitive You must rank on page one of Google in mobile search results through SEO or PPC so prospects looking for services you provide can reach you quickly and easily he explains He adds re marketing campaigns will target previous and new prospects with Google and Facebook providing more repeat business and a higher closing rate If you are committing the sin of not keeping up with modern technology change your habit for 2016 Sin 4 Not keeping records As Brian Asher with Friendly Cleaning Services in Kansas City MO says I should have kept a mailing list from day one If you are reading this and have hundreds of customers and dont have a contact list for each such as email and physical address you can easily access for marketing purposes you may feel a little chagrined Keeping in touch with those who used your services in the past should be an elementary marketing strategy Just think about it If a customer or potential customer reached out to you and you ignored them after that this is a sin worthy of this list If you are committing the sin of not keeping good records of your customers change your habit for 2016 Sin 5 Not having a business plan Perhaps most important and one of the first exercises you should have engaged in when starting your company Its definitely one of the most ignored Creating a solid business plan is extremely important but only as long as you follow the plan That being said Peter Crosa an independent insurance adjuster says Never fall in love with a business plan so that you are blinded to indications it is failing Good advice He adds that a business plan always needs modification correction and adjustment and that requires vigilance measurement and a cool head Your all encompassing plan should handle all issues from staffing to marketing and more If you dont have a plan as the cliché goes you are just planning to fail If you are committing the sin of not developing a business plan change your habit for 2016 FREE INFO Reader Service 212 or Cleanfax com freeinfo