Cleanfax, April 2019
Why contact your past clients Do your clients ask Who should I make this check out to If so theyre telling you they do not remember your company name When they need you again next year theyll look you up online But if they dont remember your name theyll call your competition Sure magnets spot bottles brochures and cards are great but they get lost or thrown away Keeping your name in front of clients is key to getting them to call you back use you for di erent services and refer you Plus repeat client education boosts job tickets Newsletters are perfect for this Industry leaders like Lee Pemberton and Howard Partridge have always recommended client newsletters sent in the mail Regular frequent communication to your clients has been one of the most common ways to build a reliable cleaning business Communication paths Most clients and prospects have no problem giving us their email address or cell number But you need to know the pros and cons Here are some positive points of digital client marketing Its the cheapest marketing you can do Email newsletters can be sent to your entire client list for less than 30 per month text messages can be sent for pennies and voicemail blasts can be sent for pennies each Some clients can be reached easier with digital marketing For some clients email is the best way to reach them Additionally text messages get read 90 percent of the time Your company is seen as modern if you do digital marketing i s will surely impress some clients Here are some of the negative points of digital client marketing Many clients dont want emails from their cleaning company Out of all the clients who are willing to give you their email address only 10 to 15 percent will regularly open your emails Whats worse is half of them will unsubscribe or give you an email address they never check If you APR 2019 cleanfax com 11 FREE INFO Reader Service 220 at Cleanfax com freeinfo
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