Cleanfax, April 2019

INSIDE All images within this publication are credited to Gettyimages unless otherwise noted FEATURES APR 2019 Volume 34 Number 03 2 CLEANFAX APR 2019 08 10 18 24 31 35 MARKETING AND SALES 08 How to Produce Your Companys Story in Video Want to stand out among the competition Heres how to proceed once youve finished your photoshoot 10 Do Client Newsletters Still Work Snail mail mixed with modern digital marketing is a good tool at your disposal for communicating with present and past clients INDUSTRY TRENDS 14 Restorations Biggest Challenges A look at restoration industry issues from training failures to insurance companies forcing agendas TECHNICAL TIPS 18 Getting Rusty on Rust Rust removal products have a colorful history How do the safer modern removers compare to the acid based ones of the past C F CF CF MANAGEMENT AND OPERATIONS 20 Staying Inspired Dont get lost along the way Its never too late to reinforce your drive to be an entrepreneur IICRC TECHNICAL TIPS 24 Changes and Challenges of the Global Flooring Market New trends in flooring and the challenges headaches and opportunities they bring MANAGEMENT AND OPERATIONS 32 The Technician Personal Tool Inventory List When tools go missing it destroys efficiency and kills profits Use this system to hold your employees accountable TECHNICAL TIP 35 Rugs and Floods Textile Triage During a Water Loss It can be difficult to know which water damaged rugs are salvageable and which must go These on site techniques will prepare your team SPECIAL SECTION 29 Restoration Showcase Check out some of the new products available to help your company succeed in restoration DEPARTMENTS 04 Foreword 06 News and Information 38 Products and Services 39 Marketplace 43 Advertiser Index 44 The Last Word Cleanfax ISSN 1525 481X is published 9 times a year with issues in January February March April May June July August September October and November December by ISSA 3300 Dundee Road Northbrook IL 60062 Periodicals postage paid at Northbrook IL and additional mailing offices Subscriptions rates Free for qualified individuals Non qualified individual rates for U S Canada and Mexico one year 74 two years 135 Foreign subscription rates one year 150 two years 248 Registered in the US Patent and Trademark Office Copyright 2019 by ISSA All rights reserved under International Copyright Convention Reproduction of this magazine in whole or in part without the express written permission of the publisher is prohibited The publisher reserves the right to reject any and all materials not in keeping with the publications standards whether such standards are written or not The publisher makes no judgments as to claims of products or services advertised Postmaster send address changes to ISSA 125 Wolf Road Suite 112 Albany NY 12205