Cleanfax, August 2013
ED EVER 48 5 10 15 22 2 18 24 23 12 15 2 2 DATA AT A G L ANCE RUGS AND R UG C L EANING ABOUT THE PROS CONSUMERS AND THEIR RUGS 36 64 RUGS IN THE HOME EVERY 12 18 CLEANED MONTHS ESSENTIAL NOT AT ALL 5 IMPORTANT VERY 10 48 IMPORTANT IMPORTANT PRO SOMEWHAT 15 IMPORTANT 22 BUT HOW HOW OFTEN DO THEY CLEAN Four in 10 U S homeowners with rugs clean their rugs at least once a week This compares to the 72 of homeowners who maintenance clean their floors at least once a week and 75 of homeowners who vacuum at least once a week AT LEAST ONCE A DAY SEVERAL TIMES A WEEK ONCE A WEEK A FEW TIMES A MONTH ONCE A MONTH ONCE A MONTH NEVER NOT SURE YES 64 NO 36 25 50 50 74 75 99 1 124 WHAT DO YOU CHARGE Area rug cleaning per square foot 124 149 150 199 2 249 250 299 3 349 92 of carpet cleaners Not sure Refuse offer area rug cleaning 44 offer carpet 350 399 4 449 450 5 and or rug repair More than 5 5 13 12 6 14 6 9 9 9 6 3 1 1 1 6 25 Sources IICRC and Cleanfax annual Carpet Cleaning Benchmarking Survey Report 2012 For more information about the IICRC visit IICRC org 12 Cleanfax AUGUST 2013 CLEANFAX COM
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