Cleanfax - January 2012
BUSINESS MANAGEMENT going to attract them best tomorrow As an example think of the past five years and the impact that websites Google social networking deal of the day e mails and other technology based marketing has made Then try and forecast what this will all look like in another five years Its like looking into a crystal ball filled with fog Wheres the magic bullet Id love to tell you that there is a marketing magic bullet that you can fire at will anytime you need more customers The closest thing to that magic bullet is to create a marketing plan that is targeted to your ideal clients Budget for it time it to your cash flow and the seasonal peaks and valleys of your geographic and demographic marketplace Put your marketing activities in a calendar so you dont miss opportunities or rush to hit deadlines causing less than wonderful results This takes a little thought and effort Define your ideal clients Consider how best to reach them where they are what they see and what will cause them to respond Make each marketing activity build on the last one and then create a foundation for the next You need to gather accurate data which will enable you to do more of what works and eliminate what does not work How to do it The following are some ideas you can choose from to get this done so that you can determine which marketing methods are best for your business All your marketing should work to establish your brand so it will attract your ideal customer and have an offer a call to action Use your logo prominently in every marketing action from your business card to your vehicle s to your advertising to your uniforms so your company name is instantly recognizable to get your business well known in your community Time promotions to take advantage of seasonal peaks and valleys Have reasonable expectations for each promotion and know your break even point for each so you will have the data when deciding whether it is worthwhile to repeat them Use media to attract new customers and personalize your offers to retain them Set aside an experimental marketing budget so you can afford to try new media new messages new pricing strategies and compare them to your current marketing so you can constantly be seeking better ways of attracting those elusive ideal customers So develop your marketing plan and use it as your magic bullet to increased sales volume and profits based on attracting more ideal clients Work hard to retain them for the future Regularly review your results and revise your marketing plan based on what you know has worked and what hasnt When youve done that marketing will no longer be a mystery It will become your magic bullet to your long term success CF CLEANFAX COM January 2012 CM Cleanfax 15 Marketing For more information on this topic visit www cleanfax com Marketing For more information on related products visit www cleanfax com select Supplier Search from the main navigation bar Circle 203
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