Cleanfax - January 2012
FOREWORD Set it aside By Jeff Cross senior editor Please send your comments thoughts or article ideas to Jeff Cross senior editor of Cleanfax magazine JCross@ NTPMedia com Publisher Micah Ogburn MOgburn@ NTPMedia com 518 640 9177 Senior Editor Jeff Cross JCross@ NTPMedia com Assistant Editor Amanda Martini Hughes AMartini Hughes@ NTPMedia com 518 640 9168 Account Executive Timothy TJ Grim TGrim@ NTPMedia com 518 640 9171 Classified Advertising Pat Harrington PHarrington@ NTPMedia com 518 640 9173 Art Director Erika Talbot ETalbot@ NTPMedia com 518 640 9165 Ad Materials Manager Rebecca Wilson RWilson@ NTPMedia com 518 640 9164 Director of Business Operations Mike Perkins MPerkins@ NTPMedia com 518 640 9156 CMI Administrative Manager Sharon Hillis SHillis@ NTPMedia com 518 640 9163 Founder John Downey Editorial Advertising Publishing Offices NTP Media 19 British American Blvd West Latham NY 12110 6405 518 783 1281 FAX 518 783 1386 Subscription Questions or Inquiries Toll Free 866 721 4807 Outside U S 847 763 1867 or email Cleanfax@ HallData com Subscribe Renew Change of Address www Cleanfax com Subscribe NTP Media is a division of Grand View Media Group Inc Birmingham AL Corporate General Manager Barry Lovette Barry@ GrandViewMedia com Vice President of Operations Brent Kizzire Brent@ GrandViewMedia com Chief Marketing Officer Publishing Services Group Hank Brown Hank@ GrandViewMedia com Vice President of Business Publishing Tracy Aston Martin Tracy@ GrandViewMedia com Vice President of Finance Brad Youngblood Brad@ GrandViewMedia com Director of Circulation Fulfillment Delicia Poole Delicia@ GrandViewMedia com Circulation Manager Stacie Tubb STubb@ GrandViewMedia com Circulation Analyst Anna Hicks AHicks@ GrandViewMedia com Editorial Advisory Board CM CleanfaxOnlineTM www Cleanfax com 4 CM Cleanfax January 2012 CLEANFAX COM Joey Pickett Lexington KY Werner Braun Dalton GA Dr Neal Seymour Newport News VA Lisa Wagner San Diego Dane Gregory Stevens Point WI Timothy J Horrigan Gardner MA Doyle Bloss Salt Lake CIty UT Jim Pemberton McKeesport PA those websites drop me a note at JCross@ NTPMedia com and Ill send you a link that should work You might target one demographic each week such as doctors the first week lawyers the second week that will be a long list dentists the third week insurance offices the fourth and so on As you start thinking of all the types of businesses you could offer your services to you will be amazed at some of the opportunities you can chase Yes it is a chase but you will catch a few and make some money And there are many ways to chase You can stop by make telephone calls send literature network with them the list goes on and on Once you have run through your lists start over The more your local businesses hear about you the more likely they will do business with your firm What about the residential market Instead of sitting around waiting for the telephone to ring be proactive Set aside time after each job to do a little canvassing It may seem old fashioned but it works Presenting yourself on a doorstep and taking a non sales approach to introducing your company to a neighborhood will get you work Set aside time to analyze where your money is coming from Which marketing approaches are working and which arent If you spend 1 to make 5 then spend more If one of your marketing strategies isnt working stop doing it Set aside time to make sure you are doing what is best for your business CF T heres nothing worse or more frustrating in business than having a good idea a worthy goal or a plan but then not implementing it properly Most often the challenge or problem is not scheduling time to get the job done Not setting aside the time At Totally Booked University one of the first things I stress to those attending is to write down brief notes on what they feel they will change in their marketing approach as ideas are presented whether it is how they create print ads use coupons Facebook optimize their website etc We talk about all those great marketing books they have purchased or all of the marketing and management events they have attended and where is all that information now On a shelf in their office or forgotten most likely But if you have just one sheet of paper with a few short ideas it is digestible it is something you should be able to actually do And thats the important thing doing it So for 2012 Id like to challenge you Take a piece of paper and write down a few ideas you would like to do and then schedule the time for it No dont put the ideas on your computer or iPhone or Android Its too easy to ignore notes on an electronic device I mean how often do you get a reminder on your computer and you just push snooze a few times and then you give up altogether I say this from experience What is it you might do something that is worthy of setting aside time each day or week Why not start compiling lists of those commercial accounts you would like to land There are websites that will help you compile lists including names of facility managers addresses telephone numbers and e mails If you need help finding
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