Cleanfax - January 2012
January 2012 Volume 27 Number 01 features 16 Second Fiddle columns CM Cleanfax magazine ISSN 1525 481X is published 12 times a year by NTP Media a division of Grand View Media Group 19 British American Boulevard West Latham NY 12110 6405 Periodicals postage paid at Latham NY and additional mailing offices Editorial Office 19 British American Boulevard West Latham NY 12110 6405 e mail Cleanfax@ cleanfax com Sales and business offices 19 British American Boulevard West Latham NY 12110 6405 phone 518 783 1281 e mail webmaster@ cleanfax com Subscription inquiries 866 721 4807 or cleanfax@ halldata com Subscription rates for US Canada and Mexico one year 74 two years 111 single issue 15 issue containing surveys 25 Buyers Guide 37 All other foreign subscriptions one year 150 two years 248 Registered in the US Patent and Trademark Office Copyright 2012 by Grand View Media Group Reproduction of this magazine in whole or in part without express written permission of the publisher is prohibited The publisher reserves the right to reject any and all materials not in keeping with the publications standards whether such standards are written or not The publisher makes no judgments as to claims of products or services advertised Postmaster Send address changes to CM Cleanfax P O Box 2174 Skokie IL 60076 Canada Post Publications Mail Agreement 40612608 Canada Returns to be sent to Bleuchip International P O Box 25542 London ON N6C 6B2 24 departments featured products 2 CM Cleanfax JANUARY 2011 CLEANFAX COM Playing a supporting role is important to business success 28 The 2012 Carpet Cleaning Industry Leaders Review Cleanfax magazine profiles three companies that have found success in the carpet cleaning industry Learn from them and discover how you can create your own path to business success 04 Foreword By Jeff Cross 06 For Your Information 38 Product Information Center 39 Regional Roundup 41 Marketplace 51 Classified Advertising 52 The Last Word 13 Product Focus Dehumidifiers 18 Product Focus Portable Extractors 20 Products Services 32 Industry Leaders Review Profiles 20 13 Cleanfax Insider TM Cleanfax Insider TM a weekly newsletter reaching cleaning and restoration professionals who want to keep up to date on current events technical tips and exclusive articles Dont miss out Sign up at www Cleanfax com InsiderSubscribe asp 24 Business Model Marketing Choose strategies that line up with company goals 08 Technical Tips Where there is fire theres smoke and water Become a fine fabric restoration expert and dont allow valuable textiles to become needlessly discarded 10 Ask Cleanfax Topics this month include using Groupon bidding school jobs and problems with walk off mats on carpet 12 Commercial Cash Flow Just how hot is your branding iron Here are some methods to warm things up and create more commercial carpet cleaning leads 14 The Entrepreneurs Edge Figuring out which marketing method is best for attracting new customers is not an easy job Is there a marketing magic bullet
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