Cleanfax - January 2012
INDUSTRY LEADERS REVIEW Within the equipment and vehicle count are three 48 over theroad trailers and thousands of pieces of restoration equipment that they take on a moments notice to the site of large losses across the country Business building principles Woodard Cleaning Restoration Services formalized its core values years ago Among those values is do whats right providing honest service strong integrity building trust showing respect being dedicated to serving others and constantly looking for ways to improve Company employees know and live these values and they play a key role in hiring strategies Energetic growth Woodard has had strong revenue growth over the past several years with 2011 ending with more than 20 million in revenue a company record This has been from a strong cleaning and restoration mix All service lines contribute strongly For example the company cleans more than 15000 area rugs each year They have a dedicated rug cleaning plant where they clean dry and repair area rugs During their 65 year history management and employees have always focused on being the best in the industry and generating customer compliments and referrals This focus continues today with repeat and referral business playing an important role in their growth Additionally they utilize direct marketing social media radio television and collateral materials to market their services Woodard has developed a clear picture of their target audience over the years which allows them to narrowly target the right prospects for their service offerings Business planning has been important as well The company conducts quarterly business reviews and candidly discusses business goals successes and failures all with the intent of learning and growing to be better and to implement positive change The size of the company allows for many advantages including the ability to apply resources to implement improvements all with the goal of being the best and generating customer compliments and referrals The company learns from itself as well Working with the leaders from each of its service lines management has found many opportunities to glean best practices from one service line and adapt or apply them to others Woodard Cleaning Restoration Services of St Louis is a strong profitable company one worth imitating CF Circle 214 CLEANFAX COM January 2012 CM Cleanfax 31 Woodard cleans more than 15000 area rugs each year
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