Cleanfax - January 2012
INDUSTRY LEADERS REVIEW The 2012 Carpet Cleaning Industry Leaders Review 28 CM Cleanfax January 2012 CLEANFAX COM For more information on this topic visit www cleanfax com restoration For more information on related products visit www cleanfax com select Supplier Search from the main navigation bar When Benjamin Surdi decided at the age of 18 to work in the home mortgage industry he figured he had it made He spent four years dedicated to that industry and never thought he would leave and then the mortgage market came crashing down It hit hard His family suffered couldnt afford to pay their bills and was eventually asked to leave their twobedroom apartment He knew he had to do something to change the direction of his life The birth of Pure Clean Surdi remembers at the age of 22 sitting in his living room with his wife deciding to leave the mortgage industry but unsure where to go They both decided that the best way to use his sales and marketing experience would be to start his own company and enter the world of self employment Surdis father a retired carpet cleaner still owned an 18 year old truckmount in an older van that he fondly calls a rust bucket that leaked water everywhere So that night Surdi and his wife wrote a basic business plan and made a decision that would change their lives Surdi is now the president of Pure Clean Carpet Cleaning of Snohomish WA and serves a large swath of countryside from Seattle up to Marysville His company currently runs three trucks employs two Cleanfax magazine profiles three successful carpet cleaning companies and investigates how they became a success story Read on and learn from them and continue on your own road to profitability Photos courtesy Bridgepoint technicians and an office manager and is experiencing solid growth in the Pacific Northwest From scratch In the early days Surdi recalls that his van and machine did not demonstrate the polished look that he was going for but after a few months of working with that van and machine he was able to save enough to purchase a new van and fix up the older truckmount Now he enjoys new equipment and tools and a website that would make many carpet cleaning companies jealous His marketing plan is impressive and indicates a younger generation entrepreneur attitude Benjamin Surdi believes in thinking and planning big and Pure Clean Carpet Cleaning is growing because of that passion
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